It’s official. Dovercourt Boys and Girls Club has become BGC Dovercourt Club.
Not to be trendy. Not because it’s shorter or catchier. But because Clubs across the country open their doors to all kids and teens and we believe our name should reflect that.
Removing gender from our name modernizes the BGC brand and echoes the inclusive practices we’re known for without straying too far from our history and brand awareness. It also embraces the fact that we serve young people of all ages, backgrounds, and identities.
Meet BGC Dovercourt Club
It’s official. Dovercourt Boys and Girls Club has become BGC Dovercourt Club.
Not to be trendy. Not because it’s shorter or catchier. But because Clubs across the country open their doors to all kids and teens and we believe our name should reflect that.
Removing gender from our name modernizes the BGC brand and echoes the inclusive practices we’re known for without straying too far from our history and brand awareness. It also embraces the fact that we serve young people of all ages, backgrounds, and identities.
Opportunity Changes Everything.
Learn more about BGC here.
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